The rules of negative-sum games are immutable, which means that the status quo is unsustainable and, therefore, a losing strategy. In the words of General Erik Shinseki, “If you don’t like change, you’ll like irrelevance even less." There is no way to win a losing game without competing, but there are several ways to compete effectively: winning key battles, cutting losses early, losing less frequently and losing by a smaller margin than the competition. However, winning more or losing less than the competition is virtually impossible without having – and acting upon – accurate and actionable information. Keep reading the Foreword